Level 3 End-point Assessment for ST1031/AP1.0 Multi-channel Marketer (9610-12) - Pass
Issued by
City & Guilds
The person has met the Pass criteria for the end-point assessment for the Multi-channel Marketer apprenticeship standard. (City & Guilds code: 9610-12 ST1031/AP1.0)
Skills
- Campaign management process and tools
- Common marketing channels and cross channel behaviour
- Copywriting and content creation
- Customer Journey
- Emerging technologies and software
- Handling and processing data
- importance of competitor analysis
- Marketing theories, concepts and principles
- Plan marketing activities
- Work collaboratively
Earning Criteria
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The person has been assessed independently by City & Guilds as having achieved all Pass criteria for the end-point assessment.
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They can carry out all activities undertaken by a Multi-channel marketer, including selecting appropriate metrics for the delivery and evaluation of marketing activity, measuring and evaluating campaign delivery, applying relevant marketing theories, concepts, and principles and identifying current and emerging technologies and software.
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End-point assessment components: Written project report with presentation and questioning Interview underpinned by portfolio of evidence