Level 3 Diploma in Social Media for Business - Marketing Pathway - (7513-03)
Issued by
City & Guilds
Ideal qualifications for those working in ICT or marketing, and those completing a Social Media Apprenticeship. This qualification also supports learners entering this sector for the first time or those looking to up skill and develop their knowledge of Social Media for Business purposes. Qualification Accreditation Number: 600/4967/4
Skills
- Brand Values
- Business
- Marketing
- Social Media
Earning Criteria
-
This individual has achieved unit 301 Principles of Social Media within a Business. They are able to: Understand how Social Media fits into the objectives and marketing of a business, Understand how to select Social Media tools and channels for a business, Understand how to measure the success of using social media tools and channels, Understand how social media policy and guidelines can impact a business, Be able to monitor how a business is using Social Media.
-
This individual has achieved unit 302 Principles of Keywords and Optimisation. They are able to: Understand Search Engine Optimisation (SEO), Be able to plan implementation of SEO techniques, Understand Social Media Optimisation (SMO), Understand how to plan implementation of a website optimised for mobile devices.
-
This individual has achieved unit 303 Social Networking Management for Business. They are able to: Be able to evaluate external social networking tools for a business, Understand how to classify the social networking audience of a business, Be able to use social media management tools in relation to social networking, Be able to carry out a risk analysis and create a digital crisis management plan in relation to social networking for a business.
-
This individual has achieved unit 304 Using collaborative technologies. They are able to: Stay safe and secure when working with collaborative technology, Plan and set up IT tools and devices for collaborative working, Prepare collaborative technologies for use, Manage tasks using collaborative technologies.
-
This individual has achieved unit 201 Use digital and social media in marketing campaigns. They are able to: Understand planning requirements for the use of digital and social media, Be able to market to target customers using digital and social media.
-
This individual has achieved unit 306 Creating and optimising content for the Web. They are able to: Be able to create and analyse online profiles, Be able to analyse use of blogs, e-articles and micro-blogs for a business, Be able to write content for the web for a business, Be able to incorporate media or rich-media into content for the web for a business, Know the impact of plagiarism, Intellectual Property Rights (IPR) and copyright law for content on the web for a business.