Level 3 Certificate in Principles of Website Creation and Optimisation / Tystysgrif Lefel 3 mewn Egwyddorion Creu ac Optimeiddio Gwefannau - (7513-13)
Issued by
City & Guilds
Ideal qualifications for those working in ICT or marketing, and those completing a Social Media Apprenticeship. They allow candidates to learn, develop and practice the skills required for employment and/or career progression in the Social Media industry. Effective use of social media is now an established marketing tool and could help businesses thrive. Qualification Accreditation Number: 600/7231/3.
Additional DetailsSkills
- Brand Values
- Business
- Marketing
- Social Media
Earning Criteria
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This individual has achieved unit 302 Principles of Keywords and Optimisation. They are able to: Understand Search Engine Optimisation (SEO), Be able to plan the implementation of SEO techniques, Understand Social Media Optimisation (SMO), and Understand how to plan the implementation of a website optimised for mobile devices.
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This individual has achieved unit 305 Content Management and System website creation. They are able to: Be able to create a plan for the components of a Content Management System (CMS) Website, be able to use CMS Software to create a Website, understand how to make a website accessible, and be able to measure and improve the return on investment (ROI) of a website.
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This individual has achieved unit 306 Creating and Optimising Content for the Web. They are able to: Be able to create and analyze online profiles, be able to analyse the use of blogs, e-articles, and micro-blogs for a business, be able to write content for the web for a business, be able to incorporate media or rich media into content for the web for a business, and know the impact of plagiarism, Intellectual Property Rights (IPR) and copyright law for content on the web for a business.