Level 3 Certificate in Principles of Social Media Advertising and Promotion / Tystysgrif Lefel 3 mewn Egwyddorion Hysbysebu a Hyrwyddo Cyfryngau Cymdeithasol - (7513-13)
Issued by
City & Guilds
Ideal qualifications for those working in ICT or marketing, and those completing a Social Media Apprenticeship. They allow candidates to learn, develop and practice the skills required for employment and/or career progression in the Social Media industry. Effective use of social media is now an established marketing tool and could help businesses thrive. Qualification Accreditation Number: 600/7156/4.
Additional DetailsSkills
- Brand Values
- Business
- Marketing
- Social Media
Earning Criteria
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This individual has achieved unit 301 Principles of Social Media within a Business. They are able to: Understand how Social Media fits into the objectives and marketing of a business, understand how to select Social Media tools and channels for a business, understand how to measure the success of using social media tools and channels, understand how social media policy and guidelines can impact a business and be able to monitor how a business is using Social Media.
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This individual has achieved unit 303 Social Networking Management for Business. They are able to: Evaluate external social networking tools for a business, understand how to classify the social networking audience of a business, be able to use social media management tools in relation to social networking, be able to carry out a risk analysis, and create a digital crisis management plan in relation to social networking for a business.
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This individual has achieved unit 310 Communicating Using Digital Marketing Channels. They are able to: Understand how to plan the use of digital media for a specific message, audience, and recipients, be able to plan the use of digital media for a specific message, audience, and recipients, be able to check the digital message can be accessed and/or delivered and be able to monitor and evaluate the response to digital activity and take any corrective action.