Level 3 Certificate in Principles of Social Media Advertising and Promotion - (7513-13)
Issued by
City & Guilds
Ideal qualifications for those working in ICT or marketing, and those completing a Social Media Apprenticeship. This qualification also supports learners entering this sector for the first time or those looking to up skill and develop their knowledge of Social Media for Business purposes. Qualification Accreditation Number: 600/7156/4
Additional DetailsSkills
- Brand Values
- Business
- Marketing
- Social Media
Earning Criteria
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This individual has achieved unit 303 Social Networking Management for Business. They are able to: Be able to evaluate external social networking tools for a business, Understand how to classify the social networking audience of a business, Be able to use social media management tools in relation to social networking, Be able to carry out a risk analysis and create a digital crisis management plan in relation to social networking for a business.
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This individual has achieved unit 308 Principles of Social Media Advertising and Promotion. They are able to: Be able to plan how to use digital vouchers for marketing purposes, Be able to plan the implementation of Social Networking site advertising campaigns for Marketing purposes, Understand the use of promotional campaigns on social networking sites, Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign.
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This individual has achieved unit 310 Communicating Using Digital Marketing Channels. They are able to: Understand how to plan the use of digital media for a specific message, audience and recipients, Be able to plan the use of digital media for a specific message, audience and recipients, Be able to check the digital message can be accessed and/or delivered, Be able to monitor and evaluate the response to digital activity and take any corrective action.