Challenger Fundamentals - Commercial Teaching
Issued by
Challenger
Individuals who have earned this badge have completed Challenger’s Commercial Teaching & the Sales Conversation (CTSC) workshop. They have learned how to teach their customers using Commercial Insight, deepen the "case for change" by tailoring the customer conversation, and take control of the conversation by managing constructive tension to overcome objections. In the workshop, participants focus on a real-world target account and leave with a plan to disrupt the customer's status quo.
- Type Experience
- Level Advanced
- Time Hours
- Cost Paid
Skills
- Advanced Sales Skills
- Building And Managing Constructive Tension In Customer Conversations
- Engaging Customers Through Commercial Teaching
- Tailoring Customer Conversations
- Taking Control Of The Buying Journey
Earning Criteria
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Participant completes designated pre-work in preparation for the workshop.
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Participant attends either the 8-hour Commercial Teaching & the Sales Conversation workshop delivered virtually or in-person by a Certified Challenger Facilitator or Trainer.