Digital Merchandising & Retail Visualization
Issued by
Central Michigan University
This badge represents advanced skills in visual merchandising across physical and digital retail spaces. Earners demonstrate the ability to create floor sets and virtual retail spaces that align with brand strategy and consumer behavior insights. Using tools such as Illustrator, Photoshop, Eye-Tracking, SketchUp, Visual Retailing, and 3M Visual Attention Software, they build technical and strategic competencies to plan and execute impactful product displays across a variety of retail formats.
- Type Learning
- Level Intermediate
- Time Months
- Cost Paid
Skills
Earning Criteria
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Complete FMD 456 CAD for Visual Merchandising and Presentation with a grade of B+ or higher, demonstrating proficiency in visual merchandising software and the ability to create floor sets and retail spaces that align with brand strategy and consumer behavior in both physical and digital retail formats.
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Fulfill all coursework requirements with timely and complete submissions, demonstrating professionalism through ethical conduct, respectful communication, and responsible collaboration.