Contemporary Advertising
Issued by
Center for Financial Training
This Advertising course presents a comprehensive view of the industry, from the creative stand-point while providing real life business examples. This course addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
- Type Learning
- Level Foundational
- Time Weeks
Earning Criteria
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The methods of assessment include a midterm and final examination, 2 open book quizzes with a minimum passing score of 70%.