Digital Engagement Strategy Post Graduate Certificate

Issued by Centennial College

Digital Engagement Strategy is a business graduate certificate program providing you with digital marketing skills required in today’s business world. Learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. Gain insight and develop a critical lens to evaluate digital marketing strategies. Spend valuable time creating customer engagement opportunities for real world Canadian clients.

Type Certification
Level Intermediate
Time Months
Cost Paid

Additional Details

Skills

Earning Criteria

1. Develop strategies and tactical plans across POE channels to maximize digital marketing engagement. Integrate latest technologies into the design and execution of marketing programs and omni-channel engagement. 2. Evaluate and recommend innovative content marketing strategies aligning with corporate goals, marketing objectives and brand guidelines. 3. Develop strategies for personal, career and entrepreneurial development to enhance work performance and maintain currency with the industry.

Standards

Online Marketing Certified Professional (OMCP) designation

The core skills you develop at Centennial College - Digital Engagement Strategy may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.