Social Media Marketing
Issued by
Bucks Academic Affairs
Authorized by
Bucks County Community College
Mastery of social media marketing: Describe the evolution of social media marketing and identify related legal and ethical issues related to businesses use; Explain how to develop effective social media marketing strategies; Analyze the major social media marketing sites that can be used to promote a company, brand, product, or person; and Develop a social media marketing plan and demonstrate how to track progress in achieving goals with a variety of measurement tools, services, and metrics.
Earning Criteria
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Successful completion (C or better) of MKTG230 Social Media Marketing.