Digital Marketing
Issued by
Bucks Academic Affairs
Authorized by
Bucks County Community College
Mastery of the use of digital information and communication technology demonstrated by explaining the challenges and opportunities that digital technologies present to marketers, applying digital marketing concepts by analyzing a company's web presence, analyzing essential digital tools and social media employed to achieve marketing goals, creating effective digital marketing content and evaluating digital marketing plans and strategies for effectiveness.
Earning Criteria
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Successful completion (C or better) of MKTG220 digital marketing.