Digital and Social Media Strategy Certificate
Earners of this credential have completed a comprehensive study of digital marketing and demonstrated the ability to quantitatively evaluate strategies and tactics to inform marketing decisions. They have the developed an executable digital strategy plan, can identify target audiences to create original digital content, and evaluate performance in a marketing funnel and marketing automation tools in relation to business objectives.
- Type Learning
- Level Advanced
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Completion of a 10-week 30-hour program inclusive of assignments and other deliverables to develop an executable digital strategy plan that includes operational tactics, benchmarks for measurement, a reporting protocol, and a rationale for decision making.