- Type Certification
- Level Foundational
- Time Weeks
- Cost Paid
Purpose-Driven Brand Storytelling Certification
Issued by
Brand Storytelling
This industry-recognized certification demonstrates the earner has taken a deep dive into the core aspects of purpose-driven brand storytelling designed by industry professionals and delivered by East Tennessee State University. The earner has successfully completed the course materials and responded to a brand film RFP by the cohort sponsor.
- Type Certification
- Level Foundational
- Time Weeks
- Cost Paid
Skills
- Advertising
- Brand Activation
- Branded Content
- Brand Entertainment
- Brand Film
- Business
- Distribution
- Film
- Marketing
- Measurement
- Movies
- Purpose
- Request For Proposal
- RFP
- Short Stories
- Story Finding
- Storytelling
- Video
Earning Criteria
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Each student completes four modules of work, which cover a range of topics related to purpose-driven brand storytelling. At the end of the certification program, participants who successfully respond to the cohort sponsor's brand film RFP earn the certification badge.
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Complete module 1: Purpose 101
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Complete module 2: Purpose Content Journey
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Complete module 3: The Business Behind Purpose
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Complete module 4: Measuring Purpose Campaigns
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Submit brand film RFP to the cohort's sponsoring brand.