Digital Marketing Essentials: Leveraging Social, Search, Content and Commerce for Growth

Issued by Boston University

Individuals who earn the Digital Marketing Essentials Certificate gain a broad overview of how to successfully use digital marketing to attract, convert, and retain customers. They have valuable insight into the key tools and concepts for leveraging digital media.

Type Certification
Level Advanced
Time Weeks
Cost Paid

Additional Details

Skills

Consumer Insights
Consumer Insights & Engagement
Digital Business
Digital Marketing
Digital Marketing Certification
Digital Marketing Strategy
Digital Media
Digital Media Strategy
Leveraging Digital Media
Social Media Marketing

Earning Criteria

Participants who complete the assignments in the playbook and attend 6/8 webinars receive the Digital Marketing Essentials Certificate