BCG RISE Capstone Top 2 (Digital Marketing E-Commerce Accelerator)

Issued by Boston Consulting Group

The badge earner has excelled in the BCG RISE Capstone Project to a level of quality and distinction such that it is among the top two teams in their cohort. The Capstone is a milestone project based on real problem statements provided by corporate partners.

Skills

Consumer Insights – Persona Mapping And Consumer Journey Analysis
Content Marketing
Data Analysis
Digital Marketing
Multi – Channel Media Planning
Paid Marketing Strategy
Proficiency With Digital Marketing Tools
Qualitative & Quantitative Research
Social Media Marketing

Earning Criteria

Complete a 4-week Capstone Project with a BCG RISE case company, addressing their specific problem statement and digital needs.
Please note that BCG makes certain disclaimers in relation to this digital credential. Please see the full disclaimer on BCG's website for further details.