- Type Certification
- Level Foundational
- Time Days
- Cost Free
Programmatic Business Growth
Issued by
Basis Technologies
Earners of this course have gained a strong, foundational working knowledge of the programmatic landscape and a baseline understanding of how programmatic media can complement any existing strategy so as to drive revenue growth.
- Type Certification
- Level Foundational
- Time Days
- Cost Free
Skills
- Advertising
- Automation
- Basis
- Basis Technologies
- Business Development
- Certification
- Demand Side Platform
- Digital Advertising
- DSP
- objection
- Programmatic
- Programmatic Strategy
- Strategy
- targeting tactic
Earning Criteria
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This certification covers: The history of digital advertising; the emergence of programmatic technology and how it can complement your existing media mix; how to identify programmatic media; what targeting options are available for each digital objective; and a programmatic playbook that will illustrate what to listen for when talking with your clients, the questions you should ask, and the recommended targeting/creative/KPIs for every part of the marketing funnel