Earners of this course have gained a fundamental understanding of what contextual targeting is, how it has evolved with technology, the benefits of running contextual targeting in a campaign, the different types of contexts, signals, cues, and segments, and the various contextual targeting techniques in a campaign. On top of this, earners will discover the benefits of using Basis with Comscore’s Proximic contextual intelligence solution for optimum precision and advanced insights.

• Type Certification
• Level Foundational
• Time Hours
• Cost Free