- Type Learning
- Level Foundational
- Time Weeks
- Cost Free
Be the Creative Director
Issued by
ArtCenter College of Design
Participants completed a three-week workshop where they met with professional creative directors and learned about the professional responsibilities of CDs in creative fields. Students learned how to create campaign briefs, mood boards, and final campaigns that included print, social, digital, and activation events. Students participated in instructional critiques of their own work and provided feedback to other participants.
- Type Learning
- Level Foundational
- Time Weeks
- Cost Free
Skills
Earning Criteria
-
Students learned how to use visual communication to create campaigns.
-
Students collaborated with colleagues as art directors and copywriters.
-
Students presented personal creative work to faculty and peers.
-
Students learned to use creative direction tools including briefs, mood boards, and campaign creation.
-
Students learned to evaluate and improve their personal work by using critical thinking and analytical skills as part of their iterative design processes.