Professional Diploma in Digital Marketing
Earners of the Professional Diploma in Digital Marketing have developed strong skills in the areas of digital marketing strategy and execution. They are competent in identifying digital gaps for a brand and devise effective strategies to bridge such gaps. They are skilled in executing Search Engine Marketing, Social Media, Display & Video Advertising Content Marketing for brands. They have the necessary skills to monitor digital marketing campaigns using data and analytics tools.
- Type Certification
- Level Intermediate
- Time Months
- Cost Paid
Skills
- Advertising With Google
- Content Marketing & Strategies
- Digital Marketing Strategy
- Display & Video Advertising
- Facebook Marketing
- Google Analytics for Marketers
- Influencer Marketing
- Instagram Advertising
- LinkedIn Advertising
- Search Engine Marketing (SEM)
- Social Media Marketing
- Twitter Advertising
- Web Analytics
Earning Criteria
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Complete all the modules of the Professional Diploma in Digital Marketing offered by the Asia Pacific Institute of Digital Marketing
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Continuous assessments at the end of each of the seven modules. Each assessment consists of a combination of group assignments and an individual MCQ examination.
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At end of the program, each student is required to complete an individual project by putting their learning experience into practice.
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Final presentation to the PDIDM Evaluation Panel and achieve a minimum of 40% pass mark.
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Maintain 40% or above for all module level assessments and for the individual project PLUS maintain 65% or above in the final weighted marks for the overall program.
Standards
The content of the Professional Diploma in Digital Marketing has been certified by the CPD Certification Service as conforming to continuing professional development principles. The earns of this badge are able to claim up to 305 CPD hours.