Digital Marketing Mastery Program
Earners of the Digital Marketing Mastery Program have developed strong skills in the areas of digital marketing strategy and execution. They are competent in identifying digital gaps for a brand and devise effective strategies to bridge such gaps. They are skilled in executing Search Engine Marketing, Social Media, Display & Video Advertising Content Marketing for brands. They have the necessary skills to monitor digital marketing campaigns using data and analytics tools.
- Type Certification
- Level Intermediate
- Time Months
- Cost Paid
Skills
- Advertising With Google
- Content Marketing & Strategies
- Digital Marketing Strategy
- Display & Video Advertising
- Facebook Marketing
- Google Analytics for Marketers
- Influencer Marketing
- Instagram Advertising
- LinkedIn Advertising
- Search Engine Marketing (SEM)
- Social Media Marketing
- Twitter Advertising
- Web Analytics
Certification Criteria
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Complete all the modules of the Digital Marketing Mastery Program offered by the Asia Pacific Institute of Digital Marketing
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Students will be evaluated based on Attendance, Active Class Participation, the Individual Assignment, Examination 01 based on Modules 1–4, and Examination 02 based on Modules 5–8. These assessment components collectively contribute to the final weighted marks, with the total assessment weightage for the program being 100%.
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At end of the program, each student is required to complete an individual project by putting their learning experience into practice.
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To qualify for the Digital Marketing Mastery Program from APIDM, students must complete all assessment components (MCQ Examination 01, MCQ Examination 02, and the Individual Assignment) and achieve a minimum of 65% in the final weighted marks for the overall program.