Strategic Enrollment Management Endorsement
Issued by
American Association of Collegiate Registrars and Admissions Officers
Earners of the AACRAO SEM Endorsement have developed competencies needed to effectively understand and practice the complexities involved in strategic enrollment management (SEM) operations on college campuses.
- Type Validation
- Level Advanced
- Time Months
- Cost Paid
Earning Criteria
Standards
Working collaboratively with appropriate institutional partners, develop, articulate and implement a comprehensive, data-driven process to assess progress towards the institution’s enrollment management plan. Assess the staffing, policy, process, reporting and cultural environment of the institution determining gaps in current SEM plans.
Develop, articulate and implement a comprehensive, data-driven strategic enrollment management plan, that includes a focus on both recruitment and retention, aligns with the institution’s strategic initiatives and ensures a strong link between student need, institution-wide priorities, and financial planning.