Earners of this badge have developed knowledge in the psychology, human behavior and decision-making patterns that drive consumer’s choice, including, how the study of behavioural science can benefit marketing practices, how classic campaigns have put behavioural economics into practice to understand behavior patterns, the EAST framework for nudging behavioural change, why using data to understand decision-making is more reliable than opinion and assessing and analysing data from experiments.

• Type Learning
• Level Intermediate
• Time Days
• Cost Paid