3204 - Explorative Analysis Techniques - 2019

Issued by GAIn® - The Global AI network

There are many analysis techniques available but knowing which one to apply in which situation requires a good analysis plan. This training takes you step-by-step from creating a hypothesis to selecting the right explorative analysis technique, before heading towards the data and conducting the analysis. The analyses covered include decile, profile, source of difference, and migration analysis.

Skills

Earning Criteria

Analytical landscape – Understanding how to design an analysis plan based on a hypothesis tree.
Creating analytical insights – Understanding which technique to use when testing hypotheses from a hypothesis tree.
Source of difference analysis – Being able to perform a source of difference to evaluate the differences between two moments in time.
Decile analysis – Being able to perform a decile analysis to find the most (or least) valuable groups in the base.
Profile analysis – Being able to perform a profile analysis to gain insight into the profile of individuals/products in a focus group.
Exam