Product Principles

Issued by Section

Individuals certified in Product Principles will be able to understand the principles and practices behind today's most successful products. They will be fluent in the language of user-centered product development, targeting, and marketing. A Certified Product Principles member will be able to confidently identify and target consumers, and savvily navigate ongoing product strategy.

Type Learning
Time Weeks
Cost Paid

Additional Details

Skills

Critical thinking
Product Development Strategy
Product Fundamentals
Product Strategy
Strategic Thinking
Strategy
Value Creation

Earning Criteria

Completed the Section Product Principles Sprint final project: identify a core product, identify and target a customer niche, identify levels of competition, and prepare to innovate based on customer needs.
Completed all course material in the Section Product Principles Sprint, including video lessons, case studies, and live classes.
Completed an audit of core product and product competition.