Google Digital Marketing and E-Commerce Professional Certificate
Issued by
Coursera
Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven-courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store.
Additional DetailsSkills
Standards
The learning outcomes and skills acquired can be recognized as modules in subsequent educational courses, with a recommendation for recognition at EQF levels 5 and 6 for their designated ECTS credits. This certificate includes a workload of approximately 166 learning hours, providing a comprehensive learning experience.
Higher Education Institutions within the European Higher Education Area are obligated to recognize prior learning and non-formal learning experience, accepting up to a certain amount from non-university modules, provided there are no major differences in learning outcomes. Specific acceptance and applicability may vary by institution.
Endorsements
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FIBAA
This credential has been successfully certified by the Foundation for International Business Administration Accreditation and is recommended for recognition of up to 7 ECTS credits. For more information about FIBAA, visit www.fibaa.org. -
FIBAA
7 semester hours -
American Council on Education
This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 9 college credits. For more information about ACE Learning Evaluations, visit www.acenet.edu. -
American Council on Education
3 semester hours in Introduction to Digital Marketing in the lower-division undergraduate category -
American Council on Education
3 semester hours in Search Marketing in the lower-division undergraduate category -
American Council on Education
3 semester hours in E-Commerce in the lower-division undergraduate category