Facebook Certified Media Buying Professional

Issued by Facebook

Blueprint Certification is Facebook's credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Media Buying Professional credential is awarded to digital advertising professionals who are proficient in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.

Type Certification
Level Advanced

Additional Details

Skills

Earning Criteria

410-101: Facebook Certified Media Buying Professional. This exam measures advanced-level competency in managing, creating and purchasing ads, ad buying types, improving performance and delivery via the ad auction, troubleshooting ad issues, mapping ad formats to advertising objectives, audience targeting, Facebook reporting, mapping KPIs to buying objectives, understanding and testing the Facebook pixel, SDK, offline conversions and campaign measurement.
Maintain your credentials on an annual basis by completing activities that qualify for recertification, such as retaking the current version of the Facebook Certified Media Buying Professional exam.