PPC Google Ads Issued by CIM

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM PPC Google Ads course. The course covered how to plan and optimise your PPC Google Ads campaigns. The course covered how to restructure PPC marketing campaigns around Audience Insights, how to increase efficiency in PPC management and how to utilise pay per click in mobile, shopping and image search.

Additional Details

Skills

Google PPC Ads
PPC attribution
PPC copywriting
PPC keyword research
PPC optimisation
PPC reporting

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.