This badge was issued to Natalia Kataoka on 20 Mar 2024.
User Research Foundations
Issued by
IBM
The badge earner is able to develop mastery of basic user research best practices to confidently adopt user research into product discovery, improving insights and mitigating risk. Upon course completion participants will be able to know what types of user research are best used in product development and when to use them for product decision-making, as well as develop insights via user research (e.g. interviews and surveys) without the help of a researcher
- Type Validation
- Level Foundational
- Time Days
- Cost Free
Skills
Earning Criteria
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Must be an IBM Employee
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Complete assignments including: create the beginnings of a research plan to include background, objective and target audience definition; create a recruiting screener; create an interview discussion guide; conduct a live interview and summarize experience; analyze interview data and develop insights; adapt survey template for your product needs.