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Principles of Marketing (P12.17) Additional Details

Principles of Marketing (P12.17)

Issued by Pearson Accelerated Pathways

The course explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Additionally, students analyze today's global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

Additional Details

Skills

Earning Criteria

  • This is a distance delivered course. The methods of instruction include audio visual materials, practical exercises, discussion, case studies, classroom exercises, and computer based training.

Endorsements

  • American Council on Education

    American Council on Education

    This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 3 college credits. For more information about ACE CREDIT evaluations; visit www.acenet.edu.
  • American Council on Education

    American Council on Education

    3 semester hours in principles of marketing in the upper-division undergraduate category