This badge was issued to Do Tien Dung on 15 Dec 2023.
Applied Marketing Mail Certified
Issued by
Direct Effect
This course is an intro to running a direct mail campaign. Earners learn the basics on how to start a mail marketing campaign as well as how companies have used mail in unique ways to reach their audiences through real-world case studies. The earner now has the foundational skills to begin designing and planning a successful integrated marketing campaign.
- Type Validation
- Level Intermediate
- Time Hours
- Cost Free
Skills
Earning Criteria
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Earners will be walked through 3 modules by Georgetown University Associate Professor Wendy Zajack. The course covers how to run an integrated marketing campaign, two case studies of real businesses and how they use direct mail, as well as the advantages of integrated marketing campaigns. Earner must complete 3 quizzes with a passing grade of 100%.