Search Engine Marketing (SEM) Principles

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Search Engine Marketing (SEM) Principles course. This course covered best practice on how to plan SEO and PPC campaigns. The course covered setting objectives and goals, establishing search marketing budgets, keyword research, link building, planning PPC and SEO campaigns and measurement.

Additional Details

Skills

Keyword Research
Link Building
PPC campaigns
PPC measurement
SEO campaigns
SEO measurement

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.