Distinctive Brand Asset Management

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Distinctive Brand Asset Management course. This course covered how to communicate a brand idea through its identity and build an effective system of sensory assets to support its values, including: name, strapline, logo, mascots, colour, typography and aesthetics.

Additional Details

Skills

Brand assets
Brand Identity
Brand safeguard
Intellectual Property
Visible brand strategy

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.