This badge was issued to Carla Wilson on 05 Sep 2018.
Mini-MBA: Digital Marketing
Issued by
Rutgers Business School
Authorized by
Rutgers University
Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.
- Type Learning
- Level Intermediate
- Time Hours
- Cost Paid
Skills
- Artificial Intelligence
- Augmented Reality
- Content Marketing & Strategies
- Customer Acquisition
- Digital Marketing Strategy
- Email Marketing
- Influencer Marketing
- Internet Of Things (IoT)
- Key Performance Indicators
- Mobile Marketing
- Omnichannel Marketing
- Reporting ROI
- Search Engine Marketing
- Social Media In Marketing & Communications
- User Experience, UX, UI, Design Thinking
- Web Analytics
Earning Criteria
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Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application.
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Learner must develop an applied capstone project of the curriculum to a real-world business scenario through an analysis of the course content, and present to faculty for feedback and grading.
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Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises.
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A Bachelor's degree or significant work experience are required prerequisites to admittance. Applicants are assessed for their knowledge and experience, and are accepted based upon their ability to succeed in the program.
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Program requires tuition payment.
Standards
The Rutgers Mini-MBA programs, both in-person and online, offer students an opportunity to earn a 3-credit waiver toward a Master's degree at Rutgers Business School. The 3-credit waiver is regarded as graduate level credits to be used toward waiving an elective course.
Upon program completion, the learner will receive a Mini-MBA certificate. The Rutgers Business School Executive Education Mini-MBA is a Micro-Credential, widely acknowledged as a standard designation of advanced learning across all industries and disciplines.