How to Win Your Best-Fit Customers

Issued by Section

Individuals who completed the How to Win Your Best-Fit Customers workshop will understand how to identify what makes a great customer, and learn how to target and acquire those higher-value customers. They will have a basis for how to use customer lifetime value (CLV) to drive strategic growth, and reflect on effective resource allocation across the customer lifecycle.

Type Learning
Time Hours
Cost Paid

Additional Details

Skills

Data Analysis
Growth Marketing
Strategic Acumen

Earning Criteria

Attended the 3-hour workshop led by Neil Hoyne, Chief Measurement Strategist at Google
Completed the Section reflection-question based exercises about effectively allocating resources to increase customer lifetime value