Marketing Analytics: Data Tools and Techniques

Issued by Wharton Online

Earners of this badge are able to apply the tools and strategies used to make data-driven decisions. They are able to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.

Type Validation
Time Weeks
Cost Paid

Additional Details

Skills

Conjoint Analysis
Data Driven Decision Making
Marketing Analytics
Regression Analysis
Social Media Analytics

Earning Criteria

To earn this credential, learners must earn a 70% mark or higher on all summative module quizzes within Marketing Analytics: Data Tools and Techniques. This represents the learning and mastery of concepts covered in the following modules: Introduction to Data Collection, Market Research, and Analysis; Regression Analysis: Modeling Cause and Effect; Conjoint Analysis: Valuing Attributes and Measuring Preference; Social Media Analytics