This badge was issued to Adrian Kosmaczewski on 21 Sep 2022.
Selling Ideas: How to Influence Others and Get Your Message to Catch On
Issued by
Wharton Online
Earners of this badge are able to craft contagious content, build stickier messages, and leverage social media to make any product or idea catch on. Having studied the foundations of consumer psychology, earners of this badge are able to apply the concepts of exposure, perception, and memory to influencing consumers and selling ideas.
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- Time Weeks
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Earning Criteria
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To earn this credential, learners must earn a 70% mark or higher on all summative module quizzes within Selling Ideas: How to Influence Others And Get Your Message to Catch On. This represents the learning and mastery of concepts covered in the following modules: Consumer Psychology: Exposure, Perception, and Memory; What Makes Ideas Sticky; How Social Influence Shapes Behavior; The Power of Word of Mouth: STEPPS; Social Networks