This badge was issued to o Iwa on 06 Sep 2023.
Direct Buying Essentials
Issued by
Basis Technologies
Earners of Direct Buying Essentials have gained a fundamental understanding of the benefits of running a guaranteed direct buy, what the differences are between a direct and programmatic buy and how to strategically work with both type of buys in campaigns. Earners would have also walked away with the best practices of direct buying and negotiating tactics.
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