Positioning

Issued by Section

Credentialed Section Positioning: Recipient will be able to apply a systematic, repeatable process to position a product. They are able to translate product features into differentiated value, identify best-fit customers, and select the right market category for a product.

Type Learning
Time Weeks
Cost Paid

Additional Details

Skills

actionable segmentation
applying different positioning styles
Product Positioning
sales storytelling
Value Proposition
Workshop Planning

Earning Criteria

Completed the Section Positioning Sprint project: Presented the differentiated value of a product, including the mapped features and capabilities. Then created a proposal that articulates a plan for validating the value with the help of internal resources and external tests.
Completed all course material in the Section Positioning Sprint, including lessons, case studies, and live classes.