- Type Validation
- Time Weeks
Marketing Analytics: Data Tools and Techniques
Issued by
Wharton Online
Earners of this badge are able to apply the tools and strategies used to make data-driven decisions. They are able to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.
- Type Validation
- Time Weeks
Skills
Earning Criteria
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To earn this credential, learners must earn a 70% mark or higher on all summative module quizzes within Marketing Analytics: Data Tools and Techniques. This represents the learning and mastery of concepts covered in the following modules: Introduction to Data Collection, Market Research, and Analysis; Regression Analysis: Modeling Cause and Effect; Conjoint Analysis: Valuing Attributes and Measuring Preference; Social Media Analytics