Google Ads: The Basics & Beyond

Issued by University of New Hampshire

The earner of this badge completed Google Ads: The Basics & Beyond for 6 contact hours (.6 CEUs) of noncredit continuing education professional development. Earners have gained an understanding of the skills necessary for the development and implementation of Google Ads. The topics covered include how to use the platform interface, keyword research basics, and campaign setup and reporting.

Type Experience
Level Foundational
Time Hours

Additional Details

Skills

Analytics
Campaign Management
Digital Marketing
Digital Marketing Certificate
Google Ads
Google Ads Platform
Google Analytics
Planning
Program Tracking Google Tag Manager
Search Engine Optimization
SEO

Earning Criteria

Students successfully completed 6 contact hours Google Ads workshop of noncredit continuing education professional development. The earner of this badge has completed one elective toward the required six electives to complete the UNH Digital Marketing Certificate Program.

Standards

Continuing Education Unit (CEU)

This course offers .6 CEUs.