Communication Campaigns
Issued by
University at Buffalo
Offered by the Department of Communications, this graduate micro-credential program represents a three-course study that enables learners to develop effective messages and campaigns for diverse career fields, including (but not limited to) marketing, health, or politics. The earner of this badge is able to apply principles of persuasive communication in specific circumstances and across media platforms (such as social media or print messages).
Additional DetailsEarning Criteria
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Complete at least one foundational course (COM 540: Persuasion and Social Influence; COM 629: Entertainment-Education for Health Promotion and Social Change; or COM 682: Audience Analysis and Program Evaluation).Also complete two additional COM courses, which may be a combination of electives or additional foundational courses.Develop a communication campaign.