Social Media Marketing Specialization
Issued by
UCSC Silicon Valley Extension
Badge earners have learned key digital technologies and tools to compete for customers in the digital economy, broaden an online audience, and leverage social media to create measurable business results. They've explored how key social media channels, branded communities, blogs, video, and messenger apps fit into B2B and B2C marketing strategies and they've created marketing plans grounded in analytics. Skilled in best practices, they understand how to add functions to enhance performance goals.
- Type Learning
- Level Advanced
- Time Months
- Cost Paid
Skills
- Analyzed Social Media Presence
- Blogs
- Branded Communities
- Developed Social Media Campaigns
- Digital Economy
- Key Digital Technologies And Tools
- Know Your Audience
- Managed Social Media Presence
- Measurable Business Results
- Messenger Apps Fit Into B2B And B2C Marketing Strategies
- Monitored Social Media Presence
- Online Audience
- Online Market Research
- Social Media Channels
- Social Media Marketer Toolbox
- Social Media Marketing Plan Grounded In Analytics
- Social Media Performance Goals
- Sponsored Content Campaigns
- Understand Strengths Of Major Social Media Channels
- Video
Earning Criteria
-
Completed the following courses: Advanced Social Media Marketing: A Practical Approach for Business; Social Media Marketing Fundamentals; and Application of Social Media for Business Growth. Met all requirements for a UCSC Silicon Valley Social Media Marketing Specialization. Earned 6 UCSC units.