Earners of the badge understand the various strategies to sell and promote a brewery’s brand: maximize revenue and engagement with customers; Taproom business models; innovative packaging for retail sales; retail sales and merchandising programs; strategies for self-distribution or third-party wholesalers. They can create a financial pro forma to assess beer distribution, know the key questions to ask of beer wholesalers and can analyze and create delivery routing options for self-distribution.

• Type Learning
• Level Foundational
• Time Months
• Cost Paid