Digital Marketing - Strategy and Planning
Earners of this badge will combine the power of data with state-of-the-art thinking to create measurable campaigns that effect human behavior and drive conversion rates. They will explore a continuum of concepts and approaches in order to hire and nurture the right people, target the right audiences, collect the right data, and build highly effective campaigns based on high-quality analytics and data-driven decision-making.
- Type Learning
- Level Advanced
- Time Weeks
- Cost Paid
Skills
- Analyzing Digital Strategy
- Audience Engagement
- Conducting Market Research
- Creating And Monitoring Budgets
- Data Collection And Analysis
- Data-Driven Decision-Making
- Digital Strategy Budgeting
- Display And Video Advertising
- Effective Digital Leadership
- Email And Affiliate Marketing
- Marketing Automation
- Marketing Communications Plans
- Purchase Journey
- Recruiting And Training Employees
- ROI Planning
- Search Engine Marketing
- Strategic Planning
- Traditional Models And Challenges
Earning Criteria
Standards
At the core of the Global Industry Advisory Council's work is the identification of current and future trends, contributing to 'best practice' advice, industry research and insights for professionals and the industry. This offers guidance on an educational framework to support the development and promotion of the profession.