Earners of the Digital Marketing Specialist - Paid Search (PPC) badge have gained knowledge of the tactics and techniques used to deliver a paid search campaign from creation through to visualizing and presenting the results. They understand the key concepts underlying paid search, the difference between organic and paid search, and the benefit of paid search. Participants have acquired skills using key tools including Google Ads, Google Analytics, spreadsheets, and Google Tag Manager

• Type Learning
• Level Advanced
• Time Weeks
• Cost Paid