Digital Marketing Specialist – Digital Strategy
Earners of the Digital Marketing Specialist – Digital Strategy badge have gained knowledge of the key concepts and skills underpinning a digital strategy to better engage customers and improve processes to benefit a business. They understand the range of digital channels for reaching an audience, how to choose the right digital channel mix, and how to optimize their use during the customer’s journey. They have also learned tactics to cultivate a strategic and adaptable mindset.
- Type Learning
- Level Advanced
- Time Months
- Cost Paid
Skills
- Adaptability
- Brand Storytelling
- Budgeting
- Building Customer Personas
- Buying Process
- Collaboration Skills
- Customer Experience
- Data Privacy
- Data Protection
- Digital Channel Planning
- Digital Leadership
- Digital Marketing
- Digital Media Strategy
- Inbound Marketing
- Management Skills
- Outbound Marketing
- Risk Assessment
- Strategic Thinking