Earners of the Digital Marketing Specialist - Content Marketing badge understand the principles and tactics used to build a content marketing strategy to increase revenues, promote a brand, and optimize content output. They understand the fundamentals of SEO and content marketing and can create a content brief, plan, and schedule. They create customer personas to target specific audiences and use strategic research to build content plans that generate website traffic and revenue.

• Type Learning
• Level Advanced
• Time Weeks
• Cost Paid