The Trade Desk Edge Academy Certified: Marketing Foundations
Issued by
The Trade Desk
Earners of the Marketing Foundations certification have a fundamental understanding for the language and skills required to effectively operate programmatic advertising campaigns. Earners are competent in skills such as RTB (Real Time Bidding), basic ad operations such as setting up tracking tags, managing private marketplace contracts, data collection across 1st and 3rd party data, marketplace quality, and more.
- Type Certification
- Level Foundational
Skills
- Ad Operations
- Ad Ops
- Ad Tech
- Ad Technology
- Advertising KPIs
- Attribution Models
- Audience Targeting
- Campaign Performance
- Client Business KPIs
- Data Analysis
- Data-Driven Advertising
- Digital Advertising Campaigns
- Digital Marketing Strategy
- Digital Media Buying
- Private Marketplace
- Programatic Advertising
- Programmatic Advertising
- Programmatic Buying
- Programmatic Media
- Real Time Bidding
- The Trade Desk
- Viewability
Earning Criteria
-
Complete 10 hours of coursework and certification exam
-
Pass the required quizzes and final exam comprised of 60 multiple choice questions