BCG RISE Certificate of Completion Digital Sales and Marketing program completed with Merit
Issued by
RISE by BCG U
The badge earner has completed the overall RISE program, comprising Business Essentials, Digital Essentials, Hackathon, Digital Sales and Marketing Core and Capstone curriculum.
Skills
- Advanced Digital Skills
- Advanced Problem Solving
- Business Communication
- Business Skills
- Campaign Planning Execution & Optimisation
- Concept Development
- Consumer Insights – Persona Mapping And Consumer Journey Analysis
- Content Marketing
- Customer Experience
- Customer Personas
- Data Analysis
- Digital Marketing
- E-commerce Basics
- E- Mail Marketing
- Human Centered Design
- Multi – Channel Media Planning
- Paid Marketing Strategy
- Pay - Per - Click Marketing (search)
- Proficiency With Digital Marketing Tools
- Prototyping
- Qualitative & Quantitative Research
- Social Media Marketing
- Usage Of Shopify Platform
- User Research
Earning Criteria
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1. In recognition of successful completion of the 450 hours for RISE program with merit. 2. Achieved "Pass" for Hackathon & Capstone projects