BCG RISE Capstone Distinction (Digital Sales and Marketing)

Issued by RISE by BCG U

The badge earner has completed the BCG RISE Capstone Project to a level of quality and distinction such that it is among the top 10 individuals for their batch. The Capstone project was based on real problem statements provided by corporate partners.

Skills

Consumer Insights – Persona Mapping And Consumer Journey Analysis
Content Marketing
Data Analysis
Digital Marketing
Multi – Channel Media Planning
Paid Marketing Strategy
Proficiency With Digital Marketing Tools
Qualitative & Quantitative Research
Social Media Marketing

Earning Criteria

Complete a 4-week Capstone Project with a BCG RISE partner company, addressing their specific problem statement and digital needs